Africa’s urbane media and entertainment company, PLAY (formerly CONSAT) has concluded plans to officially launch its PLAYTV brand in Lagos.
Speaking with newsmen at the pre-launch media parley in Lagos, the General Manager of PLAY TV, Funmi Adenaike, said “the platform aims to be a leader in digital TV programming through the offering of carefully selected combination of the best channels with the most flexible and convenient payment plan ever offered in Nigeria.”
According to her, PLAY aims to eventually become the leading urbane brand for the young-at-heart in Africa, France, Caribbean and Indian Ocean. The brand also plans to expand into the USA, UK and Brazil with its media and digital assets.
“PLAY has a clear mission; and that mission is to entertain, empower and engage audience through a passionate multicultural approach. As a trend setter in promoting urbane culture, PLAY has a huge customer base in different countries across Africa. The platform highlights the best of movies, kiddies programming, music, sports and fashion,” she said.
She said PLAYTV presently has more than 50 channels with varieties of entertainment, movies, sports, lifestyle and family entertainment channels, including Irawo, a 24-hour contemporary Yoruba channel, which showcases movies, sitcoms, lifestyle, entertainment and drama in the indigenous language.
Other Channels exclusive to PLAY TV, according to Adenaike, includes HFA TV, Mount Zion TV (MZTV), Talent Sport, 1Comedy, and others.
She further said PLAY has 5 different studios in its facility, which provides the finest production services from development through to post production.
She added that Play VOD (video on demand) is the first-to-market premium local and international on-demand movies without additional bandwidth charge.
